You don’t have to be a paleontologist to predict that large animals of a species are more vulnerable to environmental changes. Adaptability is the signature of sustainable species. The same forces of change and the necessity of adaptability also apply to large organizations, governments and corporations.
It seems odd to me that, although corporations have market analysts, economic and financial forecasters, and risk management departments to aid them in the pursuit of increasing market share, asset growth, decreasing expenses and increasing dividends, they seem to be blind to the gradual creep of social change. Considering the three pillars of a functional society, (social, political/governmental and economic/financial), large corporations have become highly effective in their ability to influence most state legislatures and particularly Congress. Yet, they seem totally ignorant about how to effectively influence the social pillar. Perhaps their ignorance is legitimate and they simply do not know how to influence the social pillar other than repetitive advertising that promotes their products.
If that is truly the situation, it is no wonder that corporations pay disproportionate attention to the governmental/political and economic/financial pillars to influence those centers of power and control to their benefit. No one has taught them how to effectively influence the social pillar of a functional society to their benefit.
Proactive corporations that wish to remain in business in the term of centuries can build an effective marketing program by associating themselves with the six timeless and universal core values of all humanity. This is probably best accomplished by sponsoring and supporting social action programs that are consistent with the six core values of social sustainability. While such sponsorship may not bring a direct and immediate benefit to the corporation, it will provide a degree of long term benefit to its consumer base that validates the corporation as being “one with its consumers.” This association will give the corporation an incredible marketing advantage over its competitors, and influential with stockholders.
Reasonably, because the six core values of social sustainability are virtually unknown to the vast populations of the consuming public and to investors, perhaps the first project would be to sponsor an educational program that informs the public and every organization in the social pillar about those values. Doing so would give an immediate “good public image” to the sponsor that could be used to the benefit of its global marketing programs.
It seems odd to me that, although corporations have market analysts, economic and financial forecasters, and risk management departments to aid them in the pursuit of increasing market share, asset growth, decreasing expenses and increasing dividends, they seem to be blind to the gradual creep of social change. Considering the three pillars of a functional society, (social, political/governmental and economic/financial), large corporations have become highly effective in their ability to influence most state legislatures and particularly Congress. Yet, they seem totally ignorant about how to effectively influence the social pillar. Perhaps their ignorance is legitimate and they simply do not know how to influence the social pillar other than repetitive advertising that promotes their products.
If that is truly the situation, it is no wonder that corporations pay disproportionate attention to the governmental/political and economic/financial pillars to influence those centers of power and control to their benefit. No one has taught them how to effectively influence the social pillar of a functional society to their benefit.
Proactive corporations that wish to remain in business in the term of centuries can build an effective marketing program by associating themselves with the six timeless and universal core values of all humanity. This is probably best accomplished by sponsoring and supporting social action programs that are consistent with the six core values of social sustainability. While such sponsorship may not bring a direct and immediate benefit to the corporation, it will provide a degree of long term benefit to its consumer base that validates the corporation as being “one with its consumers.” This association will give the corporation an incredible marketing advantage over its competitors, and influential with stockholders.
Reasonably, because the six core values of social sustainability are virtually unknown to the vast populations of the consuming public and to investors, perhaps the first project would be to sponsor an educational program that informs the public and every organization in the social pillar about those values. Doing so would give an immediate “good public image” to the sponsor that could be used to the benefit of its global marketing programs.